Nearly 90 songs that trended on the platform in 2020 climbed onto the Top 100 charts in the U.S., with 15 of those reaching #1 on a Billboard chart. Together, those songs racked up over 50 billion video views on over 125 million creations, and 5 of them reached #1 on the Billboard Hot 100. Earlier this month, "The Playlist" was revealed as part of the Year On TikTok: Top 100 retrospective, highlighting the most significant songs on TikTok in 2020. Over 176 different songs surpassed 1 billion video views as TikTok sounds. The growth of TikTok in 2020 produced some staggering numbers. Powered by its community, TikTok became America's go-to platform for music discovery, as well as a launching pad for smash hits by artists of all genres. As the spaces where people normally enjoy music were impacted by the pandemic, TikTok helped fill the need for communal musical experience in the US. Music is TikTok's universal language, each song representing a flourishing web of emotions, in-jokes, and dances. Or it could just be a handy reference point to understand what’s happening in the app.ĭefinitely, there’s big research potential here – you can check out the updated TikTok Trends display at. TikTok says that it’s working hard to improve its trend insights, and provide more data on real-time changes and habits, which could make this a valuable resource to bookmark for your strategic efforts. But it is worth noting the songs that are trending, as not all of them are commercially licensed, while they also point to broader usage trends and habits in the app. Of course, not every brand can afford to license the latest popular songs for their promotions. Music can also play a part in brand promotions, with 73% of respondents to a recent Kantar survey indicating that they would be more likely to stop and look at ads on TikTok that utilized audio elements, with popular music being a key attention-grabber in the app. Last month, TikTok reported that over 430 songs surpassed a billion video views in the app in 2021 – a threefold increase over 2020 – while over 175 songs that had trended on TikTok throughout the year also charted on the Billboard Hot 100. Music is a driving force in the broader TikTok experience.
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